Everyone wants to be on the first page of seach results but not everyone gets there. It takes a lot of work to take the top spot. Google uses over 200 parameters to rank websites. Search Engine Mareketing (SEM) is the a collection of activities that helps push a website's ranking in search results. They can be divided into two categories: Search Engine Optimization (SEO) and Pay-per-Click Marketing. SEM helps to increase your brand's overall visibility across all search platforms leading to a considerable increase in sales and profits.

Search Engine Optimization is focused on increasing the organic ranking of your website without the usage of any paid elements. Our SEO services are designed to increase your website ranking while stritcly following white-hat methods that are approved by Search Engines. This ensures that your rankings won't crash when the next algorithm update occurs. No two projects are identical so there isn't a one-size-fits-all solution. All our work is created bespoke for each project and not automated.

What is SEO and Why You need it

SEO stands for Search Engine Optimization. SEO is a type of marketing. It's a set of activities that are implemented to improve a website or app's ranking in search results. Better ranking in search results means more people see your website, ergo increases your chance of conversion (sales). Search Engine Optimization is not a one-step or a one-time process. It takes time and effort to get your brand or website to rank high and even more effort to keep it there. You can bet all your high ranking competitors are doing their share of internet marketing to keep their ranks. SEO along with PPC Marketing and Social Media can truly change how a brand is perceived by it's customers.

Without SEO, your website may end up in much higher numbered pages. Since over 90% of users don't go past the first page of search results, your brand will suffer. Even more so if your competitors are implementing digital marketing strategies to push their ranks higher.

How Can We Help

Kaskeid Designs is one of the top SEO agencies in Bangalore. Our team is experienced in handling a multitude of different projects that range from small local stores to brands spanning multiple countries. The internet is an area of fierce competition and search engine result pages (SERPs) are the battlefield. Our goal is to ensure our clients take the top spot and help them stay there without costing them a fortune.

Our SEO process consists of multiple stages which come together to provide the most efficient solution for our clients that gives a maximum ROI.

Keyword and Market Research

The most basic step of an SEO strategy is research. We do extensive research to find the industry related keywords that have the highest search volumes and trends. This lets us make realistic estimates and projections of your market. Keywords constantly change based on the market and consumer demand. Keeping your website updated and relevant is our job.

Techincal Audit

A Techinal SEO Audit helps to identify errors in the structure of your website such a broken links, wrong tags, missing alt tags for images, link building and more. These might seem like tiny faults but they count for a lot in getting a high ranking in search results.

On-page Optimization

On-page SEO Activities involves any and all optimization that is carried out on the structure of the webpages. There are quite a few ranking factors that take place in on-page optimization such as:

  • Keyword Focused Titles and Headings,
  • Optimizing content based on selected keywords. The most ideal case would be completely rewriting all the content so it's perfectly optimized for your niche.
  • Handling broken links
  • Ensuring all the necessary pages are accesible to bots/crawlers
  • Authorship, meta data, schemas, rich snippets
  • Social sharing compatible, employing tags for Facebook OpenGraph, Twitter Cards, etc.

Off-page Optimization

Off-page SEO Activities that take place behind the scenes. This mostly involves acquiring links from external sources to increase your visibility. Link Building is a major part of all SEO activities. Anyone can get links from multiple sources, but getting links from the right sources providing high quality links is what helps to push rankings. Links from low quality sources can infact negatively affect your rankings, so it's important to have your backlinks checked by an expert.

SEO Maintenance and Reports

Search Engine Optimization is not a one step process that can be done a single time and then ignored. To get and maintain a high ranking involves constant monitoring and competitor analysis so as to update your keywords and keep them relevant. SEO is a fiercly competitive process and you need an agency that will guarantee a high ROI. We provide tri-weekly reports of our work and progress so you are always sure you're getting your money's worth.

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